During the beta phase, we’re intentionally keeping the menu narrow. This isn’t because we lack ideas — it’s a deliberate choice to focus on quality and learning.

Why start small?

A smaller menu allows us to:

• Focus on doing a few things well instead of many things average

• Get clearer feedback from beta users (it’s easier to improve when there are fewer variables)

• Refine the operational side (sourcing, packing, delivery, and reheating instructions)

Once we understand what works well in practice, we can expand the offering with more confidence.

What the beta menu includes

The early menu focuses on core, high-satiety items that are relatively easy to execute and deliver consistently:

• Steak cuts (such as ribeye or sirloin)

• Slow-cooked beef options

• Broth and eggs

• Simple organ add-ons (when available)

These items form a solid foundation while we gather input on portion sizes, delivery preferences, and what people actually want more of.

The longer-term goal

As we learn from beta users, the menu will gradually expand. The priority will always be keeping things simple and repeatable rather than adding complexity for the sake of variety.